- Confirmation bias
- Anchoring bias
- Availability heuristic
- Representativeness heuristic
- Self-serving bias
- Halo effect
- Hindsight bias
- False consensus effect
- Negativity bias
- Optimism bias
- Sunk cost fallacy
- Gambler’s fallacy
- Base rate fallacy
- False dilemma
- Just-world bias
- Illusory superiority
- False uniqueness effect
- Egocentric bias
- Actor-observer bias
- False memory
- Illusory correlation
- Mere-exposure effect
- Backfire effect
- Ostrich effect
- Pareidolia
- Bandwagon effect
- False-cause fallacy
- Self-fulfilling prophecy
- In-group bias
- Out-group bias
- Social desirability bias
- Recency bias
- Placebo effect
- Dunning-Kruger effect
- Availability cascade
- Clustering illusion
- Observer-expectancy effect
- Self-handicapping
- Choice-supportive bias
- Negativity bias
- Selective perception
- Illusory transparency
- Regression to the mean
- Superstition
- Forer effect
- Self-verification bias
- Self-deception
- Post-purchase rationalization
- Self-esteem bias
- False-consensus effect.